Ancient Venetian Merchants Were Always Prepared For The Worst

Ellen Lloyd - AncientPages.com - Beautiful Venice in Italy is today recognized as one of the most charming cities in the world, and its ancient history is just as fascinating as this magnificent place's unique atmosphere.

Ancient Venetian Merchants Were Always Prepared For The Worst

J.M.W. Turner - Venice, The Dogana and San Giorgio Maggiore, 1834 - Credit: Public Domain

"In 1581, Francesco Sansovino, a Venetian who greatly admired his city, wrote that the name Venice derived from the Latin phrase Venietiam, which he said meant "come back again, and again, for however many times you come you will always see new and beautiful things." 1

This assumption concerning the origin of the name may not be accurate, but many still think Venice is like no other city in the world.

While strolling along the picturesque streets or enjoying the ride in a gondola, one can recall the daily life of 13th-century Venetian merchants who sometimes faced many dangers in the city.

A long time ago, Venice was merely a fishing village, but this small settlement eventually became one of Europe's most powerful states.

As John D. Irany writes in his book Venice in History, "the history of Venice is about simple things: the price of cloth, the design of ships, the transportation of spices and other goods. And it is about how such simple things affect the power and prosperity of nations. Like the Venetians themselves, we must approach their history from a worldview.

For hundreds of years, Venice was rich when the nations of the rest of Europe were poor. While London, Paris, and Rome were mired in the Dark Ages of Medievalism, the Republic of Venice–the Serene Republic–expanded in commerce, art, learning, and power. As such, Venice played a crucial role in the dynamic development of Europe.

In time, the changing fortunes of world events would allow other nations to challenge Venice's pre-eminent status successfully.

13th Century Venetian Merchants Were Always Prepared For The Worst

Bassanio, a theatrical character in Shakespeare's play "The Merchant of Venice" - Credit: Public Domain

But five hundred years ago, and for a thousand years before Columbus set sail to find a westward route to Asia, the Republic of Venice was the most exciting place. The citizens of the European nations that would later become great powers—England, France, Spain, and the Netherlands—could look only wistfully at the prosperity and wealth of the Venetians.

The Venetians readily expended their wealth on artistic and scientific achievement. Bellini, Tintoretto, Giorgione, and Titian were great masters of painting. The architects Andrea Palladio, Baldassare Longhena, and Jacopo Sansovino created churches, palaces, and even administrative offices of unsurpassed beauty. Galileo made his first astronomical discoveries while a professor at the Republic's university and later referred to his time in Venice as "the happiest years of his life."

With seemingly inexhaustible economic resources and unabated confidence in a bountiful future, Venetians built the glorious city that captivates all who see it, even today. In art, architecture, and scientific accomplishment, Venice in its time was the center of the world." 1

Though all this may give a glorying picture of Venice, one must remember life for the city's merchants during the 13th century was not always a luxury. During the 13th century, Italy was a collection of independent city-states, and to survive and prosper as a Venetian merchant, one had to have influential contacts or be friends with the most powerful families.

Using conflicts and wars to one's advantage could make a person tremendously rich. The Crusaders needed horses, soldiers, and ships. A cunning merchant would do all he could to offer transport and supplies at the highest possible price. This may sound a bit heartless, but a merchant's good life could change quickly because a failed harvest and the spread of diseases could end prosperity for a long time. Rivals and competition were a re-occurring problem in a place like Venice because this was "the city of choice for many merchants who utilized its European and Asian trade in the Holy Roman and Byzantine Empires." 2

Knowledge of the best trade routes was of utter importance if one wished to be successful, so merchants always wore a compass. Profitable goods, such as silk and spices, were highly desired products of Asia, but sweet Greek wine was also in high demand.

Even today, the first impression is often said last, and Venetian merchants take no risks when dealing with their clients. Wearing clean and fashionable clothes was a sign of confidence meant to reflect a trustworthy business person. Violence was naturally not uncommon, and carrying a dagger and a good sword was necessary. It happened when a merchant's ship or goods were stolen, and one had to defend property and sometimes life.

One can easily say Venetian merchants had to be prepared for the worst and always on their guard. Still, looking through our modern eyes, one cannot help wondering if this could have occasionally been forgotten in such a beautiful city as Venice.

Written by Ellen Lloyd – AncientPages.com

First version of this article was published on January 13, 2022

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Expand for references
  1. John D Irany - Venice in History: A History of the Serene Republic for Travelers
  2. Kevin McGivern – Trade, All About History, Issue 033